Back to School

360 Campaign

Kids went back to school, so moms went back to the racks. As they looked for clothes for their kids, SM wanted to be present and be top of mind brand for kids’ clothing.

Sisi Advertising increased SM Kids’ brand awareness through a back to school campaign by creating talking directly to the parents – with visually engaging content, copies that resonate with the audience and with the use of a platform with no SM presence – Tiktok.