Bumble PH

So, g? IRL Campaign 2022

The pandemic made people hesitant or afraid to socialize. The year 2020

was a major drawback when it came to meeting new people and going out

on dates… That’s where Sisi Advertising saw an opportunity for Bumble PH.

To solve this problem, Sisi Advertising helped launch a campaign that included partnerships with different merchants to help aid the singles and at the same time, drive app trial and further push the app usage.

Top Performing Merchants

1C Coffee

39 promo claims

Why it worked?

Similar with Goodsh*t, 1C Coffee has a supportive community that aided in breaking the dating app usage stigma..

Blackbox Katipunan

30 promo claims

Why it worked?

Blackbox Katipunan was the newest go to place after classes for the Gen Z’s. It was a low hanging fruit perfect for this campaign.

Bumi and Ashe

16 promo claims

Why it worked?

The idea of a first date in a safe private place like a pottery class is just enticing!

IRL Campaign Results 2022

people claimed promos

total likes in all static posts

online conversations started*

13 merchants activated
15 total merchant outlets
06 major cities in Metro Manila

*Majority most likely in private 😉

Marketing Results

total views

total likes

people reached

10 KOLs
10 cute dates
04 Tiktok videos posted
10 videos cross posted on Instagram
18 carousels posted on Instagram
20 total content on social media

Our Works

Bumble PH
So, g? IRL Campaign 2022

Back to School
360 Campaign

Nueva Ecija Tourism