Bumble PH
So, g? IRL Campaign 2022
The pandemic made people hesitant or afraid to socialize. The year 2020
was a major drawback when it came to meeting new people and going out
on dates… That’s where Sisi Advertising saw an opportunity for Bumble PH.
To solve this problem, Sisi Advertising helped launch a campaign that included partnerships with different merchants to help aid the singles and at the same time, drive app trial and further push the app usage.
Top Performing Merchants
1C Coffee
39 promo claims
Why it worked?
Similar with Goodsh*t, 1C Coffee has a supportive community that aided in breaking the dating app usage stigma..
Blackbox Katipunan
30 promo claims
Why it worked?
Blackbox Katipunan was the newest go to place after classes for the Gen Z’s. It was a low hanging fruit perfect for this campaign.
Bumi and Ashe
16 promo claims
Why it worked?
The idea of a first date in a safe private place like a pottery class is just enticing!
BUMBLE So, g?
IRL Campaign Results 2022
people claimed promos
total likes in all static posts
online conversations started*
13 merchants activated
15 total merchant outlets
06 major cities in Metro Manila
*Majority most likely in private 😉
Influencer
Marketing Results
total views
total likes
people reached
10 KOLs
10 cute dates
04 Tiktok videos posted
10 videos cross posted on Instagram
18 carousels posted on Instagram
20 total content on social media
