{"id":91,"date":"2023-10-03T15:48:32","date_gmt":"2023-10-03T15:48:32","guid":{"rendered":"http:\/\/sisiadvertising.com\/?page_id=91"},"modified":"2023-10-06T02:37:08","modified_gmt":"2023-10-06T02:37:08","slug":"bumble","status":"publish","type":"page","link":"https:\/\/sisiadvertising.com\/index.php\/works\/bumble\/","title":{"rendered":"Bumble"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.22.2″ _module_preset=”default” background_color=”#FFC629″ custom_padding=”100px||100px||true|” global_colors_info=”{}”][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” max_width=”100%” custom_margin=”94px||||false|false” custom_margin_tablet=”20px||||false|false” custom_margin_phone=”-4px||||false|false” custom_margin_last_edited=”on|desktop” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sisiadvertising.com\/wp-content\/uploads\/2023\/10\/bumble-logo.png” title_text=”bumble-logo” _builder_version=”4.22.2″ _module_preset=”default” custom_margin=”||15px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” positioning=”none” position_origin_a=”bottom_left” vertical_offset=”275px” max_width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][dsm_block_reveal_text block_reveal_text=”Bumble PH” heading_html_tag=”h1″ block_reveal_color=”#000000″ block_reveal_delay=”2″ block_reveal_viewport=”77%” _builder_version=”4.22.2″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#1d222f” header_font_size=”39px” custom_margin=”||0px||false|false” hover_enabled=”0″ header_text_align_tablet=”” header_text_align_phone=”center” header_text_align_last_edited=”on|phone” locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/dsm_block_reveal_text][dsm_block_reveal_text block_reveal_text=”So, g? IRL Campaign 2022″ heading_html_tag=”h1″ block_reveal_color=”#000000″ block_reveal_delay=”1.5″ block_reveal_viewport=”77%” _builder_version=”4.22.2″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#1d222f” header_font_size=”39px” custom_margin=”||||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″][\/dsm_block_reveal_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”17px” header_text_color=”#000000″ header_2_font=”|800|||||||” header_2_text_color=”#1d222f” header_2_font_size=”39px” header_2_line_height=”1.2em” custom_margin=”||15px|||” hover_enabled=”0″ global_colors_info=”{}” animation_style=”slide” animation_direction=”left” animation_duration=”600ms” animation_delay=”2000ms” animation_intensity_slide=”5%” sticky_enabled=”0″]<\/p>\n

The pandemic made people hesitant or afraid to socialize. The year 2020<\/p>\n

was a major drawback when it came to meeting new people and going out<\/p>\n

on dates\u2026 That’s where Sisi Advertising saw an opportunity for Bumble PH. <\/b><\/p>\n

To solve this problem, Sisi Advertising helped launch a campaign that included partnerships with different merchants to help aid the singles and at the same time, drive app trial and further push the app usage.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.2″ _module_preset=”default” background_color=”#FFC629″ custom_padding=”||54px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” max_width=”100%” custom_padding=”||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”17px” header_text_color=”#000000″ header_2_font=”|800|||||||” header_2_text_color=”#1d222f” header_2_font_size=”39px” header_2_line_height=”1.2em” custom_margin=”||17px|||” hover_enabled=”0″ global_colors_info=”{}” animation_style=”slide” animation_direction=”left” animation_duration=”800ms” animation_intensity_slide=”3%” sticky_enabled=”0″]<\/p>\n

Top Performing Merchants<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.22.2″ _module_preset=”default” max_width=”100%” hover_enabled=”0″ global_colors_info=”{}” animation_style=”slide” animation_direction=”bottom” animation_duration=”350ms” animation_intensity_slide=”4%” sticky_enabled=”0″][et_pb_column type=”1_3″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sisiadvertising.com\/wp-content\/uploads\/2023\/10\/bumble1.jpg” title_text=”bumble1″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_text_color=”#000000″ header_text_color=”#1d222f” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_text_color=”#1d222f” header_2_font_size=”27px” header_3_font=”|600|||||||” header_3_text_align=”center” header_3_text_color=”#1d222f” text_orientation=”center” custom_margin=”||7px|||” global_colors_info=”{}”]<\/p>\n

1C Coffee<\/h2>\n

39 promo claims<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”17px” header_text_color=”#1d222f” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_text_color=”#1d222f” header_2_font_size=”27px” header_3_font=”|600|||||||” header_3_text_align=”center” header_3_text_color=”#1d222f” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Why it worked?<\/p>\n

Similar with Goodsh*t, 1C Coffee has a supportive community that aided in breaking the dating app usage stigma..<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sisiadvertising.com\/wp-content\/uploads\/2023\/10\/bumble2.jpg” title_text=”bumble2″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_text_color=”#000000″ header_text_color=”#1d222f” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_text_color=”#1d222f” header_2_font_size=”27px” header_3_font=”|600|||||||” header_3_text_align=”center” header_3_text_color=”#1d222f” text_orientation=”center” custom_margin=”||7px|||” global_colors_info=”{}”]<\/p>\n

Blackbox Katipunan<\/h2>\n

30 promo claims<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”17px” header_text_color=”#1d222f” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_text_color=”#1d222f” header_2_font_size=”27px” header_3_font=”|600|||||||” header_3_text_align=”center” header_3_text_color=”#1d222f” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Why it worked?<\/p>\n

Blackbox Katipunan was the newest go to place after classes for the Gen Z\u2019s. It was a low hanging fruit perfect for this campaign.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sisiadvertising.com\/wp-content\/uploads\/2023\/10\/bumble3.jpg” title_text=”bumble3″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_text_color=”#000000″ header_text_color=”#1d222f” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_text_color=”#1d222f” header_2_font_size=”27px” header_3_font=”|600|||||||” header_3_text_align=”center” header_3_text_color=”#1d222f” text_orientation=”center” custom_margin=”||7px|||” global_colors_info=”{}”]<\/p>\n

Bumi and Ashe<\/h2>\n

16 promo claims<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”17px” header_text_color=”#1d222f” header_2_font=”|700|||||||” header_2_text_align=”center” header_2_text_color=”#1d222f” header_2_font_size=”27px” header_3_font=”|600|||||||” header_3_text_align=”center” header_3_text_color=”#1d222f” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

Why it worked?<\/p>\n

The idea of a first date in a safe private place like a pottery class is just enticing!<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” specialty=”on” _builder_version=”4.22.2″ _module_preset=”default” background_color=”#FFC629″ width=”100%” max_width=”100%” custom_padding=”118px||118px||true|” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/sisiadvertising.com\/wp-content\/uploads\/2023\/10\/kilig.jpg” title_text=”kilig” _builder_version=”4.22.2″ _module_preset=”default” width=”100%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″ animation_style=”slide” animation_direction=”bottom” animation_duration=”350ms” animation_intensity_slide=”4%”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ specialty_columns=”3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”17px” header_text_color=”#000000″ header_2_font=”|800|||||||” header_2_text_color=”#1d222f” header_2_font_size=”39px” header_2_line_height=”1.2em” custom_margin=”-8px||17px|||” hover_enabled=”0″ global_colors_info=”{}” animation_style=”slide” animation_direction=”left” animation_duration=”600ms” animation_intensity_slide=”3%” sticky_enabled=”0″]<\/p>\n

BUMBLE So, g?
IRL Campaign Results 2022<\/h2>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_3,1_3,1_3″ _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”10px||10px||true|” global_colors_info=”{}”][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”3_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”people claimed promos” number=”400″ percent_sign=”off” _builder_version=”4.22.2″ _module_preset=”default” title_font=”|300|||||||” title_text_color=”#000000″ title_line_height=”1.1em” number_font=”|800|||||||” number_text_color=”#1D222F” width=”189px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”3_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”total likes in all static posts” number=”2.3K” percent_sign=”off” _builder_version=”4.22.2″ _module_preset=”default” title_font=”|300|||||||” title_text_color=”#000000″ title_line_height=”1.1em” number_font=”|800|||||||” number_text_color=”#1D222F” width=”189px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”3_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”online conversations started*” number=”65″ percent_sign=”off” _builder_version=”4.22.2″ _module_preset=”default” title_font=”|300|||||||” title_text_color=”#000000″ title_line_height=”1.1em” number_font=”|800|||||||” number_text_color=”#1D222F” width=”189px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.22.2″ _module_preset=”default” custom_margin=”21px||||false|false” custom_padding=”21px||||false|false” hover_enabled=”0″ border_width_top=”1px” global_colors_info=”{}” animation_style=”slide” animation_direction=”left” animation_duration=”800ms” animation_intensity_slide=”5%” sticky_enabled=”0″][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”26px” text_line_height=”1.6em” global_colors_info=”{}”]<\/p>\n

13<\/strong> merchants activated
15<\/strong> total merchant outlets
06<\/strong> major cities in Metro Manila<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”13px” text_line_height=”1.6em” global_colors_info=”{}”]<\/p>\n

*Majority most likely in private \ud83d\ude09<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” specialty=”on” _builder_version=”4.22.2″ _module_preset=”default” background_color=”#FFC629″ width=”100%” max_width=”100%” custom_padding=”118px||118px||true|” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/sisiadvertising.com\/wp-content\/uploads\/2023\/10\/lookatyou.jpg” title_text=”lookatyou” _builder_version=”4.22.2″ _module_preset=”default” width=”100%” hover_enabled=”0″ global_colors_info=”{}” animation_style=”slide” animation_direction=”bottom” animation_duration=”350ms” animation_intensity_slide=”4%” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_4″ specialty_columns=”3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”17px” header_text_color=”#000000″ header_2_font=”|800|||||||” header_2_text_color=”#1d222f” header_2_font_size=”39px” header_2_line_height=”1.2em” custom_margin=”-8px||17px|||” hover_enabled=”0″ global_colors_info=”{}” animation_style=”slide” animation_direction=”left” animation_duration=”600ms” animation_intensity_slide=”3%” sticky_enabled=”0″]<\/p>\n

Influencer
Marketing Results<\/h2>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_3,1_3,1_3″ _builder_version=”4.22.2″ _module_preset=”default” custom_padding=”10px||10px||true|” global_colors_info=”{}”][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”3_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”total views” number=”210K” percent_sign=”off” _builder_version=”4.22.2″ _module_preset=”default” title_font=”|300|||||||” title_text_color=”#000000″ title_line_height=”1.1em” number_font=”|800|||||||” number_text_color=”#1D222F” width=”215px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”3_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”total likes” number=”17.7K” percent_sign=”off” _builder_version=”4.22.2″ _module_preset=”default” title_font=”|300|||||||” title_text_color=”#000000″ title_line_height=”1.1em” number_font=”|800|||||||” number_text_color=”#1D222F” width=”215px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”3_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_number_counter title=”people reached” number=”76.9k” percent_sign=”off” _builder_version=”4.22.2″ _module_preset=”default” title_font=”|300|||||||” title_text_color=”#000000″ title_line_height=”1.1em” number_font=”|800|||||||” number_text_color=”#1D222F” width=”215px” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][\/et_pb_number_counter][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.22.2″ _module_preset=”default” custom_margin=”21px||||false|false” custom_padding=”21px||||false|false” hover_enabled=”0″ border_width_top=”1px” global_colors_info=”{}” animation_style=”slide” animation_direction=”left” animation_duration=”800ms” animation_intensity_slide=”5%” sticky_enabled=”0″][et_pb_column_inner saved_specialty_column_type=”3_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”26px” text_line_height=”1.6em” global_colors_info=”{}”]<\/p>\n

10<\/strong> KOLs
10<\/strong> cute dates
04<\/strong> Tiktok videos posted
10<\/strong>\u00a0videos cross posted on Instagram
18<\/strong> carousels posted on Instagram
20<\/strong> total content on social media<\/p>\n

[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.2″ _module_preset=”default” background_color=”#FFC629″ global_colors_info=”{}”][et_pb_row module_id=”works” _builder_version=”4.22.2″ _module_preset=”default” width=”90%” max_width=”100%” custom_padding=”41px|||||” border_width_top=”1px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”|300|||||||” text_text_color=”#FFFFFF” text_font_size=”16px” text_line_height=”2.1em” link_text_color=”#FFFFFF” header_font=”|600|||||||” header_text_color=”#000000″ header_font_size=”34px” custom_margin=”||0px||false|false” custom_margin_tablet=”||24px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”off|desktop” animation_style=”slide” animation_direction=”left” animation_duration=”600ms” animation_intensity_slide=”3%” text_orientation_tablet=”” text_orientation_phone=”center” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Our Works<\/a><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.22.2″ _module_preset=”default” width=”90%” max_width=”100%” hover_enabled=”0″ global_colors_info=”{}” animation_style=”slide” animation_direction=”bottom” animation_duration=”350ms” animation_intensity_slide=”4%” sticky_enabled=”0″][et_pb_column type=”1_3″ _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/sisiadvertising.com\/wp-content\/uploads\/2023\/10\/bumble1.jpg” title_text=”bumble1″ url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjkxIn19@” _builder_version=”4.22.2″ _dynamic_attributes=”url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.2″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”|300|||||||” text_text_color=”#000000″ text_font_size=”17px” text_line_height=”28px” header_2_font=”|700|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”20px” custom_margin=”||30px||false|false” custom_margin_tablet=”||30px||false|false” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjkxIn19@” global_colors_info=”{}”]<\/p>\n

Bumble PH
So, g? IRL Campaign 2022<\/p>\n

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Back to School
360 Campaign<\/p>\n

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Nueva Ecija Tourism<\/p>\n

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Bumble PH<\/h1><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>
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So, g? IRL Campaign 2022<\/h1><\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>The pandemic made people hesitant or afraid to socialize. 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